COMMERCIAL%22Twitterfall%22 SSE Stadium - Glasgow - XYZ Events
We created this illuminated water feature installation on behalf of “This is XYZ” agency for the launch of the new SSE Hydro stadium in Glasgow, Working alongside Projection Advertising. We created this experiential marketing tool to showcase how movement of water can combine with beautiful lighting and digital artwork which was activated by sound responsive projections based on the graphic equaliser branding as well as a live twitter feed which allowed guest to send messages that were then displayed on the centre of the Twitterfall. Launching with Local hero Rod Stewart the stadium experience was an interactive holding lounge where VIP guests of Southern Scottish Energy could enjoy the visual stimulation of the Green Room and listen to music requested by their Tweets.
The Twitterfall stood 4m high with an equilateral triangle foot print of 7m x 7m and had a flow of 25,000 litres of water every hour cascading down the facets of over 50 smaller pyramids fed by 7 water outlets. The entire unit had 21 individually controlled valves which could be adjusted to create more interest with the projections.